Jose Luis Martinez | Creative Director
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Mida

MIDA is a neighborhood restaurant located in Boston's South End. MIDA means he gives and the concept of the restaurant is centered around generosity.

I worked with Douglass Williams and Deb Freeman, MIDA's owners, to provide creative direction and design. From a graphic identity and website for the restaurant. As well photography, imagery and films for their social media channels. The work shown here is the product of a prolific and ongoing collaboration that started in 2016.

Brand imagery

Facebook ads

Social posts