Creative Director: Jose Luis Martinez Creative Team: Naz Nazli, Esteban Izquierdo Director: Chris Merc
A campaign to uplift and celebrate the power of the Latinx community. The creative concept, ‘My People, My Power’ was inspired by the strength of the community and resilience found in Latinx and Hispanic culture. This approach is grounded in the cultural insight that no matter how you identify or where you call home, your people, or gente, give you the support and strength to endure any challenge.
Creative Director: Jose Luis Martinez Creative Team: Naz Nazli, Esteban Izquierdo Director: Chris Merc