artdirection.studio
Jose Luis Martinez | Creative Director
now.jpg

Sprint

I had the privilege of working on the Sprint account while at Goodby Silverstein and Parters in San Francisco. Here are some of my favorite projects from that time

Now Clock

We created a widget for a homepage take-over of YouTube. People could add themselves to a live Now Network human clock. Over 120,000 people joined in during the 2 days the take-over lasted.


 
 

Writer: Rob Calabro
Art Director: Jose Luis Martinez
Creative Director: Aaron & Mandy Dietz
 

 

4G FIRSTS

When Sprint launched the first 4G network, we helped them launch EVO, the first 4G phone. To celebrate this perfect combination of fast, we took a close look at why fast matters. What we realized is, being fast means being first. The first to review a restaurant, the first to share a link, the first to recognize a meme-in-the-making. Yeah, people want to be first in a very public and very social way.

So, we created our own collection of Firsts, and gave people the means to claim and brag about them all over the web. We created some of the Firsts; users also created their own. Take a look at how it went: