Website video walk through
Online content. Performance tests
Writer: Thomas Kemmeny
Art Director, Design: Jose Luis Martinez, Cris Logan
When Hyundai launched the Genesis, most people didn’t believe that Hyundai made a quality luxury car. Our campaign set out to prove that the Hyundai Genesis was as good if not better than comparable cars. To prove this pushed the car to its limits on the race track. Talked to the experts and documented our findings on an immersive web experience.
Sound
Braking
0 to 60
Ergonomics
Writer: Thomas Kemmeny
Art Director, Design: Jose Luis Martinez, Cris Logan