Video Overview
Writer: Rob Katzenstein
Art Director, Designer: Jose Luis Martinez
Director: Tony Benna @ Mekanism
Explore the deep dark and absurd world of the Orange Underground, kind of like the Fight Club of Cheetos.
The TV campaign drove people to a full screen video website where they could explore and unlock content by "scrubbing" the video timeline.
Writer: Rob Katzenstein
Art Director, Designer: Jose Luis Martinez
Director: Tony Benna @ Mekanism