Website
People could interact and claim their firsts by calling directly into the board.
When Sprint launched the first 4G network, we helped them launch EVO, the first 4G phone. To celebrate this perfect combination of fast, we took a close look at why fast matters. What we realized is, being fast means being first. The first to review a restaurant, the first to share a link, the first to recognize a meme-in-the-making. Yeah, people want to be first in a very public and very social way.
So, we created our own collection of Firsts, and gave people the means to claim and brag about them all over the web. We created some of the Firsts; users also created their own. Take a look at how it went:
Website
Case Study
People could interact and claim their firsts by calling directly into the board.
