Website Video Walkthrough
Writer: Alexandra Tyler
Art Director, Designer: Jose Luis Martinez
Designer: Kevin Hsie
Interactive Production: EVB
To promote the benefits of a bright smile, we created a digital campaign around a cult in the desert that was all about a white smile. People could download ringtones of wacky cultish songs, wallpapers and win prizes.
Writer: Alexandra Tyler
Art Director, Designer: Jose Luis Martinez
Designer: Kevin Hsie
Interactive Production: EVB